Cybersecurity Refresh: Why Security is Your Stickiest Play
Ransomware Didn’t Create the Problems. It Connected Them. Ask the Trusted Advisors who sell cybersecurity what’s stickiest, and you’ll hear the same answer. AVANT’s own data backs them up, with nearly half (48%) of the security deals Advisors close leading to cross-sell compared with fewer than one in five (18%) when connectivity leads. That’s because […]
