AVANT Hires Industry Veteran from Microsoft and HPE for Business Development & Channel Licensing Programs

AVANT is excited to announce the addition of another heavy hitter to the team, a Microsoft and HPE alumni, Juan Ochoa, as AVANT’s new Sr. Director of Contracts.  Juan will be responsible for developing an industry-changing licensing program to enable the cloud channel ecosystem, and securing top notch, impenetrable agreements with leading vendors to protect the long-term revenue of our partners.

Juan comes to us from Microsoft, with over fifteen years of business development and channel experience and more than ten years of Licensing Programs management experience.  Juan’s experience makes him uniquely qualified as AVANT builds a cloud channel licensing program that will become the standard for how channel partners are enabled in the rapidly evolving IT and cloud distribution industry. Juan’s experience will help AVANT ensure we are managing and optimizing service provider agreements so that partners can be confident that their residual revenues are the best in the industry and secure.

“Avant is setting a new standard by being the first master agent to invest into this roll, and Juan is uniquely qualified to bring our vision of a disruptive channel licensing program to life.”  said Ian Kieninger, CEO of AVANT.  “As this channel navigates into new lines of business and emerging technologies there are going to be a new set of suppliers leading this charge and AVANT’s new licensing model and improved supplier contract experience for partners is critical to creating long term value for our partners.”

Working for Microsoft, Juan  designed and launched first Online Services Reseller Program in Microsoft for large telcos to resell O365, which became the base for the newer Cloud Service Provider program (CSP).  He also negotiated and signed top Telcos worldwide to Microsoft’s Syndication program, including AT&T, Verizon, Deutsche Telekom, British Telecom, Telstra, Telefonica, America Movil, France Telecom, and others.

“I couldn’t be more excited to be part of an organization like AVANT that is so obviously poised to disrupt the industry as we know it.” said Juan.  “That they created this position shows their commitment to the long term success of their partners and to changing a stale business model that no longer serves the channel in today’s dynamic marketplace.”

Juan’s position with AVANT is effective immediately.  Please join us in welcoming him to the team!