As the first month of 2023 comes to a close, AVANT is examining our goals for the year. This year, and every year, our highest priority is focusing on how we can further support our Trusted Advisors as they work to grow their business and keep up with the rapid pace of change that comes with our industry.
The beginning of the year is also a great time for you as Trusted Advisors! It’s a time to think about the benchmarks and achievements you’d most like to accomplish this year, and what steps you’ll take to do so. Take time to not only consider your 2023 goals, but also how AVANT can play a part in helping you achieve them. Keep reading to explore the AVANT resources that can get you started on another great year and help you achieve the revenue goals you’ve set for yourself!
Growing Your Knowledge
It’s important to continue growing your knowledge of constantly changing and evolving technology solutions. A knowledgeable Trusted Advisor is invaluable to a client. By enhancing your expertise, you can provide insight on certain features and an agnostic but informed supplier recommendation to your clients!
How can AVANT help you grow your knowledge? First, think about where you’re starting. If you’re coming in green, check out our training certifications, Quick Hits, and Vendor Modules, all of which can be found within Pathfinder. These provide a great foundational knowledge of different solutions and softwares, as well as some of the leading channel providers for each!
Looking to dive deeper? Make sure to explore our many 6-12 reports! These up-to-date reports come straight from our expert AVANT Analytics team. They offer an in-depth look at individual solutions, diving into the latest features, research, and insights. To become a true expert, head over to our Technology Insights podcast and listen in to our short episodes that help you understand how the evolving channel and solutions can specifically impact your customers!
Defining Your Brand
Whether you’re a seasoned Trusted Advisor or newer to the industry and ready to hit the ground running in 2023, your brand will help determine much of your successes throughout the year. Do your clients see you as a go-to person for questions about their businesses or the softwares they’re considering? Growing and defining your brand is a great goal to set for yourself this year. However, it can feel intimidating and ambiguous.
So, how can AVANT help you define your brand as an indispensable resource? We suggest getting as familiar as you can with our premier Pathfinder platform, which is both a customer-facing tool and a resource to grow and evolve your brand. As a customer-facing tool, Pathfinder allows you to establish yourself to clients as a leading expert with pricing comparisons between providers and local solution options.
For your own brand, you can head to the Trusted Advisor Academy, which is where you’ll find our many individual training courses! Not only can these courses help you grow your knowledge (see goal one!), but they can also help you establish your brand as a technology expert! Once completed, you’ll receive an actual certification badge to add to your email signature and LinkedIn profile. This allows you to immediately show your credentials to clients as a trusted resource.
Plus, you can take it one step further and ensure you’re leaving your mark on your customers! Connect with your Channel Manager and request a custom, co-branded 6-12 report, which will also serve as a fantastic resource to share with your clients. Help them better understand the solutions they’re considering and remind them you have the expert knowledge to answer any questions or demystify complex concepts they’re struggling with!
Exploring Networking and Training Opportunities
In the channel, siloing yourself is not an ideal route to success. Networking with fellow Trusted Advisors, industry experts, and provider partners allows you to gain new perspectives on the issues your clients are facing, learn about important new trends that will impact your business, and establish important connections.
How can AVANT help you explore and improve your networking efforts? Check out one of the many training events we host throughout the year, both on a local and national level! No matter your location, there is an AVANT Bootcamp, PowerUp, or Insight nearby. At these events, you’ll gain exclusive access to elite sales and technological training and networking opportunities.
We also host our very own annual Special Forces Summit, which is the channel’s premier training and networking event of the year! At SFS, you can grow your knowledge, further establish your brand, and meet with important connections, making it a great way to continue progressing towards your 2023 goals. Don’t forget to save the date for our 2023 Special Forces Summit, taking place October 2-4 in Phoenix, AZ!
No matter what your 2023 goals are, AVANT is here to help you achieve them. Our main focus is to support you as you work to grow and evolve your business. That’s why we’ve worked so hard – and continue to do so – to create our arsenal of experienced experts, tools and resources. From channel sales and solution engineers to cutting-edge analytics to local and national training and networking events, we are here to power you forward in 2023! To learn more about the specific AVANT resources that can help you find and close opportunities throughout 2023, make sure to reach out to your dedicated Channel Manager or connect with us here!