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Becoming a Trusted Advisor is about solving your customers’ business problems in an “agnostic” way that ultimately solidifies the relationship between the Trusted Advisor and the customer. In this podcast, Drew Lydecker and Ken Presti discuss how companies can raise this customer-centric focus towards better meeting the needs of the customer while building their own success — thereby making them true Trusted Advisors.

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Host

Ken is a veteran IT industry analyst with layers of experience, from working as a Research Director at IDC to running his own market research and channel advisory firm. His areas of expertise encompass go-to-market and channel strategies spanning the industry sectors of networking, cloud, security, and telecom. When he is not looking deep into the details, Ken Presti has a hobby of looking out to the stars. He has a couple of telescopes, including one that is about the size of a small hot water heater.

As AVANT’s resident digi-teller, he’s relating the insights gleaned from decades of experience and thousands of real-world IT purchasing decisions and transactions to tell the story of today’s technology and predict actionable insights for tomorrow.

Connect with Ken on Linkedin or email him.

Guest(s)
Drew Lydecker
President and Co-Founder, AVANT

Prior to AVANT, Drew worked as a Voice & Data specialist at CDW. He played a key part in helping CDW become one of the largest telecommunications agents in the world as the number one specialist on the team.

Host

Ken is a veteran IT industry analyst with layers of experience, from working as a Research Director at IDC to running his own market research and channel advisory firm. His areas of expertise encompass go-to-market and channel strategies spanning the industry sectors of networking, cloud, security, and telecom. When he is not looking deep into the details, Ken Presti has a hobby of looking out to the stars. He has a couple of telescopes, including one that is about the size of a small hot water heater.

As AVANT’s resident digi-teller, he’s relating the insights gleaned from decades of experience and thousands of real-world IT purchasing decisions and transactions to tell the story of today’s technology and predict actionable insights for tomorrow.

Connect with Ken on Linkedin or email him.

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