Technology buying offers more information than ever, yet making confident decisions has never been more challenging.
Today’s buyers have access to AI-powered research tools, analyst reports, peer reviews, and endless online resources. According to TrustRadius’ 2026 B2B Buying Disconnect Report, 63% of technology buyers now use AI during the buying process, but 94% still fact-check AI-generated outputs before trusting them. More information hasn’t eliminated uncertainty. It’s simply created more noise. At the same time, Trusted Advisors are managing increasing complexity within their own businesses, juggling deal registrations, orders, commissions, renewals, reporting, and performance tracking across multiple systems and workflows.
That’s why Pathfinder is evolving.
What began as a platform designed to help Trusted Advisors navigate complex technology decisions is becoming something much bigger: the business growth platform for Trusted Advisors.
By bringing together technology intelligence, operational visibility, business management capabilities, and actionable insights in a single experience, Pathfinder helps Advisors guide customers, run their business, and grow with confidence. Instead of chasing information across disconnected tools, Advisors can access the data, workflows, and intelligence they need from one platform, freeing them to focus on what matters most: delivering value to customers and driving business growth.
Turning Information into Confidence
Technology decisions require more than information. They require expertise, context, and trusted guidance.
As solution categories such as cloud, cybersecurity, AI-enabled communications, managed services, and network modernization continue to grow, customer decisions become increasingly interconnected and business-critical. Advisors are expected to help customers navigate a rapidly evolving technology landscape while also operating more efficient, scalable businesses.
This challenge is at the heart of Pathfinder’s evolution.
As AI makes information abundant, Pathfinder makes information actionable. By combining proprietary intelligence, operational visibility, expert-backed guidance, and AVANT’s broader ecosystem of resources in one place, Pathfinder helps Advisors transform data into decisions, conversations into opportunities, and opportunities into outcomes.
One Platform. Three Ways Pathfinder Helps Advisors Succeed.
The newest Pathfinder enhancements are built around a simple goal: helping Trusted Advisors spend less time searching for information and more time growing their business.
Gain Visibility
Running a successful advisory business requires visibility into the activities that drive performance. Pathfinder now provides a more complete view of deal registrations, submitted orders, commissions, renewals, and business analytics directly within the platform. Instead of piecing together information from multiple systems, Advisors can better understand business activity, monitor opportunities, identify upcoming renewals, and gain insight into overall performance from a centralized experience.
Get Work Done Faster
Administrative work shouldn’t slow business growth. That’s why Pathfinder continues to simplify critical workflows through automation, intelligent search, process improvements, and enhanced role-based visibility. By reducing manual effort and making information easier to find, Advisors can spend less time managing processes and more time engaging customers, developing opportunities, and moving deals forward.
Grow with Confidence
Better decisions lead to better outcomes. Pathfinder continues to expand the intelligence available to Trusted Advisors through capabilities like the Cyber Assessment Tool, Advisor Insights, Pathfinder Atlas, Interactive Quick Assessments (IQA), and Provider Portfolio enhancements. Together, these tools help Advisors uncover customer needs, evaluate providers, facilitate more strategic conversations, and deliver recommendations with greater confidence.
What’s New in Pathfinder
Gain Visibility
- Deal Registration Visibility: Track submitted registrations and monitor status directly within Pathfinder.
- Orders Dashboard: Access and manage submitted order activity from a centralized view.
- Commissions Visibility: View commission activity, identify new revenue, and submit inquiries within the platform.
- Renewals Insights: Surface upcoming renewal opportunities and receive proactive reminders.
- Business Analytics: Access consolidated reporting and performance dashboards across key business metrics.
Get Work Done Faster
- Workflow Automation: Reduce manual work through automated business processes and system synchronization.
- Intelligent Search: Quickly find provider content, resources and information across Pathfinder.
- Role-Based Visibility: Give Advisors greater access to their own business activity and submissions.
- Process Automation: Simplify routine administrative workflows and improve operational efficiency.
Grow with Confidence
- Cyber Assessment Tool: Facilitate structured cybersecurity assessments and uncover new opportunities.
- Advisor Insights: Leverage peer-sourced provider feedback to support stronger recommendations.
- Pathfinder Atlas: Access enhanced location, connectivity, and infrastructure intelligence.
- Interactive Quick Assessments (IQA): Streamline discovery and requirements gathering with customers.
- Provider Portfolio: Research and compare providers from a single destination.
The Next Chapter for Pathfinder
This announcement is about more than new features. It represents the continued evolution of Pathfinder from a technology intelligence platform into the command center for Trusted Advisors. A platform that not only helps Advisors guide customer decisions, but also provides the visibility, efficiency, and intelligence needed to run and grow a successful business.
The challenges facing Advisors aren’t getting simpler, customer expectations continue to rise, technology ecosystems continue to expand, and operational complexity continues to grow. Pathfinder is evolving to meet that reality because when Advisors have the right visibility, the right intelligence, and the right support, they can focus less on managing complexity and more on creating outcomes for their customers and their business.
Explore What’s New in Pathfinder
Want to get more out of Pathfinder? Explore training, certifications, and additional resources through AVANT Academy in Pathfinder.