AVANT Survey of CIOs and Technology Decision-Makers finds 78% use Trusted Advisors to Procure Cloud Services

The 2024 State of Disruption Report also found that 68% indicate they engage with Trusted Advisors for strategic guidance in selecting security solutions.

CHICAGO, March 5, 2024 – AVANT, a platform for IT decision-making and the nation’s premier Technology Services Distributor, today revealed the results of the 2024 AVANT Analytics State of Disruption Report. The purpose of this report is to help Trusted Advisors guide their customers through the transition from legacy solutions to modern cloud-based offerings including UCaaS, CCaaS and security, amidst the rapidly evolving technological landscape.

“The Trusted Advisor of today has more influence than ever before on the technology decision-making process, with the majority of respondents saying they leverage them 84% of the time to map out strategies for using and implementing IT solutions,” said Ian Kieninger, CEO and Co-Founder, AVANT. “Serving as a valuable tool and educational resource, the State of Disruption Report helps our Trusted Advisors generate leads and stimulate customer interest in emerging technologies by painting a clear picture of the rapid pace of change being experienced across the technology sector.”

The State of Disruption Report also found that almost half (44%) of the respondents rely on Trusted Advisors to assist them in recommending and implementing technologies while making strategic decisions internally. Interestingly, 19% of the respondents said that Trusted Advisors are currently in charge of all technology-related decisions and functions.

Digital transformation initiatives create opportunities for Trusted Advisors

According to the State of Disruption Report, 92% of respondents across all industries have a plan in place and have started their transformation journey. Yet only 28% say their companies have fully realized digital transformation plans and one-third (34%) believe that their internal teams are less than qualified to plan, manage, optimize, and troubleshoot the full range of their IT infrastructure.

Further, some industries are farther along than others in their digital transformation initiatives. Three-quarters (75%) of financial services (including insurance) respondents said they “Always want to be at the forefront of IT.” In comparison, 64% of legal and high-tech businesses and 58% of retailers reported the same. And, when it comes to fully realizing their digital transformation goals, retail/e-commerce and consulting/business services are furthest along, with 28% reporting companies’ goals have been met.

Double-digit growth across cloud services and security

Cloud services and security solutions are two areas where Trusted Advisors are frequently called up for strategic guidance. “End-user customers, by far, need the most help when it comes to cybersecurity,” said Seth Marsh, Vice President of Sales, TMG. “It is a fact that many businesses fear the possibility of being unable to prevent or minimize the impact of a cyber-attack. However, as a Trusted Advisor, we are confident in our ability to guide them towards the right technology and services to protect their business from the ever-evolving threat landscape. The data from AVANT’s State of Disruption report serves as undeniable proof of the immense value we bring to our end customers.”

The State of Disruption Report found that 78% of respondents use Trusted Advisors for the procurement of cloud services, with the strongest growth areas being UCaaS and CCaaS. Additionally, 68% of respondents said the look to Trusted Advisors for help in selecting security solutions, including services provided by MSSPs.

  • Unified Communications-as-a-Service (UCaaS). Migration from premises-based systems to UCaaS continues, with an average of 58% of phones across all industries surveyed being cloud-based now compared to 47% before the pandemic. Based on survey results, that number is expected to rise to an average of 77% by Q2’24, with financial services taking the lead with the expected adoption rate to reach 8.24% in the next 12 months, followed by retail, high-tech, and construction, which are expected to see adoption increase another 9% to 11% in the next 12 months.
  • Contact Center-as-a-Service (CCaaS). The increase in CCaaS adoption in the next 12 months is expected to be strongest in financial services, growing from 51% (pre-pandemic) to 63% when the survey was taken to 78% within the next 12 months. Retail/e-commerce follows closely, growing from 43% (pre-pandemic) to 63% when the survey was taken to a projected 78% within the next 12 months.
  • Infrastructure-as-a-Service (IaaS). IaaS adoption is expected to be strongest in high tech, increasing from 42% (pre-pandemic) to 64% when the survey was taken to an expected 77% within 12 months from now, followed by retail/e-commerce, which is projected to grow from 41% (pre-pandemic) to 63% when the survey was taken to 75% within 12 months from now. Few companies have yet to fully migrate to IaaS, with only 8% indicating they have done so.
  • The growth of legacy equipment in colocation as compared to staying on-premises is expected to be strongest in healthcare (including biotech), increasing from 50% (pre-pandemic) to 73% at the time of the survey, and forecasted to reach 79% in the next 12 months. In financial services, the use of colocation is expected to increase from 48% (pre-pandemic) to 63% at the time of the survey and is forecasted to reach 77% in the next 12 months.

“Regardless of the flavor of cloud architecture being deployed, adoption has increased significantly compared to pre-pandemic levels. Yet, when asked why legacy on-premises solutions would still be in use, respondents unsurprisingly listed cybersecurity as their top concern due to ransomware attacks and breaches having impacted virtually every industry,” said Alex Danyluk, Managing Director, AVANT Analytics. “We see continued strong demand for security services in 2024 as enterprises defend their environments and respond to the inevitable security breaches from the increasing sophistication of the threat actors.”

According to report, only 39% of respondents felt they were well prepared for a cyber-attack. In terms of how a breach would impact their employment, more than two-thirds (69%) of respondents expressed concern that a data breach could bring about termination of their employment.

The AVANT Analytics 2024 State of Disruption Report is based on a survey of 501 U.S.-based enterprise decision-makers at either the C-suite or Management/VP-level in IT, security, or finance. To qualify for the survey, respondents had to be involved in choosing or helping their organization to implement new data network, voice, or compute infrastructure technology, including buying and/or selecting new tools and services.

AVANT is a platform for IT decision-making and the nation’s premier distributor for next-generation technologies. AVANT provides unique value to its extensive network of Trusted Advisors with original research, channel sales assistance, training, and tools to guide decision-making around IT services that promote business growth. From complex cloud designs to global wide-area network deployments to the latest in security services, AVANT sets the industry standard in enabling its partners and clients to make intelligent, data-driven decisions about services, technology and cost-effective communications. For more information, visit www.goavant.net, or connect on Twitter and LinkedIn.