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The unified communications as a service (UCaaS) market is white hot right now—in high demand among organizations of all sizes because of its robust collaboration features, ease of use and convenient third-party management.

In fact, the market is expected to grow from $13.10 billion in 2014 to $23.34 billion in 2019, which represents a CAGR of 12.2 percent. With the hypercompetitive environment in UCaaS today comes a confusing array of choices in terms of providers.  Customers rely on their trusted advisors to help them navigate these choices, but who is helping the partner?

To increase your margins, gain market share and go the extra mile to satisfy your end users, you want a master agent or distributor that offers not only the most comprehensive and reliable solutions on the market, but also offers sales and technical support to your company’s sales representatives.

If you’re having challenges making sense of the UCaaS marketplace, here are a few areas to consider when determining what master agent or distributor is best built to support you.

Customizable solutions: Ask yourself whether your distributor’s solutions helps you to empower your customers. It’s not enough for you to offer your customers a cookie-cutter voice and data network package, rather, you need to enable them with choices that make sense for their businesses in particular. For example, your customers should be able to choose which UCaaS feature they want implemented—like voicemail and voice and fax messaging—and easily meet their businesses’ growth requirements with an unlimited capability to scale up or down.

White Labeling: UCaaS is one technology in particular that lends itself to partners white labeling the product.  This creates brand awareness, brand equity and a way to differentiate yourself from other agents, MSPs or VARs.  In order to support your own white labeled UCaaS solution, you will need a partner with a platform to help you manage the sales and marketing efforts, configure and quote solutions, and support white label billing.

 Reliability: Another attractive feature that makes UCaaS a business communications must-have is its reliability. Make sure your technology provider has a portfolio of vendors that all have impeccable reputations for executing best-in-class disaster recovery and reliability. Redundant data centers and hosted on-premises backup plans should be elements included in your reliability strategy so your customers can put all of their faith in your solutions.

One-size doesn’t fit all when it comes to UCaaS.  Make sure you can bring the heat by providing the best UCaaS solutions today’s market has to offer.