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Zoom’s projected 14.7 acquisition of Five9 is clearly a game-changer for this technology space. In this episode, AVANT’s Ken Presti hosts Forrester analyst Jay McBain for a thought-provoking analysis of the underlying strategy.

Rundown:

2:15 Jay’s First Reaction to Acquisition

3:30 The Difficulty of Acquisitions

6:00 The Advantage of Synergies

7:54 Impacts on the Industry

10:40 Brand Effects

13:00 The Zoom Phone

14:30 Customer Strategy Impacts

16:35 What to Ask Your Trusted Advisor

Host

Ken is a veteran IT industry analyst with layers of experience, from working as a Research Director at IDC to running his own market research and channel advisory firm. His areas of expertise encompass go-to-market and channel strategies spanning the industry sectors of networking, cloud, security, and telecom.

As AVANT’s resident digi-teller, he’s relating the insights gleaned from decades of experience and thousands of real-world IT purchasing decisions and transactions to tell the story of today’s technology and predict actionable insights for tomorrow.

Connect with Ken on Linkedin or email him.

Guest(s)
Jay McBain
Forrester analyst
Host

Ken is a veteran IT industry analyst with layers of experience, from working as a Research Director at IDC to running his own market research and channel advisory firm. His areas of expertise encompass go-to-market and channel strategies spanning the industry sectors of networking, cloud, security, and telecom.

As AVANT’s resident digi-teller, he’s relating the insights gleaned from decades of experience and thousands of real-world IT purchasing decisions and transactions to tell the story of today’s technology and predict actionable insights for tomorrow.

Connect with Ken on Linkedin or email him.

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