Quick quiz: What do Adidas and Ticketmaster have in common?

Answer: In the space of just two days in June, both major companies made headlines for cybersecurity breaches.

And they’re not alone.

Cyberattacks have more than doubled in the past year, according to Accenture. And cybersecurity attacks and oversights can costs organizations big in time, money, and reputation.

Kaspersky Lab estimates the average cost of a data breach in North America last year was $1.3 million for enterprises. And it rang up to $117,000 for small and medium-sized businesses. Cybersecurity Ventures expects worldwide cybercrime to cost $6 trillion annually by 2021.

Ouch!

Because cybersecurity has become such an important concern for so many organizations, experts in this space are hard to find. The cybersecurity unemployment sits at zero percent. And that’s not likely to change for the next several years.

Cybersecurity Ventures estimates that by 2019, it says, that will rise to there will be 1.5 million security job openings and predicts this will grow to 3.5 million cybersecurity job openings by 2021.

Cybercrime will more than triple the number of job openings over the next 5 years.

There is some good news here, however.

It provides entities that have cybersecurity expertise and solutions with an opportunity to get a foot in the door – or expand their business with – existing customers.

And that can be you.

AVANT can help you understand customer requirements and the threats today’s organizations are up against. We also can help you formulate the ideal cybersecurity solutions for your customers’ individual needs.

Those solutions come from such AVANT partners as CenturyLink, Cyxtera, Masergy, NTT Security, Quest, Rackspace, TierPoint, Trustwave, and Verizon. These companies allow AVANT to outfit channel partners like you with compliance, DDoS prevention, event management, identity management, incident response, secure access, security assessment, and many other cybersecurity solutions and services.

Cybersecurity is an incredibly important discipline. It’s in the headlines virtually every day. And companies that offer connectivity and IT solutions should be having security conversations with their customers and prospects.

There are some key ways trusted advisors like you can start that conversation with customers – and keep it going. Our cybersecurity subject matter experts will explain how during the BattleBriefing “Today’s Security Opportunity”. During this online event – which will take place July 12 at 12 p.m. central – we’ll also discuss trends, qualifying opportunities, and other things you need to know about cybersecurity.

Security is one of the fastest growing segments of the technology market. It’s complex and the stakes are high.

But now is an excellent time to move on the cybersecurity opportunity. In the process you can grow your revenues. Cybersecurity solutions also help trusted advisors like you strengthen your relationships with your customers.

When companies come together to secure their data, data, networks, and websites, everybody wins. We invite you to be part of that winning combination.

So we hope you’ll join us July 12. To register, click here.

Ron Hayman is Chief Coud Officer at AVANT Communications.