It was more than a couple of years ago when I hung up my headphones and switched off the microphone for what I thought was the last time. My old career as a news-talk radio reporter had been fun and rewarding, but I was even more excited to kick off my life’s calling: a career in technology go-to-market strategies.
Pursuing my talents at this new horizon put me on a track to become an industry analyst and, more recently, to lead the charge for market research here at AVANT.
Well guess what. The old road and the new road have merged, at least to a certain extent.
Our new podcast, “AVANT Technology Insights with Ken Presti,” is now available on Apple, Spotify, Google Play, and other venues where popular business and technology podcasts are found.
Leveraging data and other resources from the AVANT Research & Analytics “6-12” series of market research reports, these podcasts provide up-to-date information and useful advice on technologies such as software-defined wide area networking, IT security, Unified Communications-as-a-Service, Contact Center-as-a Service, colocation, cloud, and business model aspects around the broad “as-a-service” phenomenon. In short, it’s everything an enterprise decision-maker will need in order to fully assess new technologies and the displacement of older ones, using an audio format perfect for your daily commute or after takeoff.
Some people like to read short content (like this one), some people like extensive details (like the 6-12 Reports), and some people like to listen. Long ago I promised that AVANT would present its market research in a variety of different media. I wasn’t kidding. For those of you of a visual persuasion, we haven’t forgotten about you either, so stay tuned.
When used in conjunction with the corresponding AVANT 6-12 Report, listeners will have in-depth knowledge of the roles played by these technologies, and how they can help to build your bottom line. Trusted Advisors are urged to listen to them, discuss them with your sales teams, and, ultimately, send them to your customers to help them build a greater understanding of how the march of technology continues to gather speed and momentum.
For full access to the AVANT Technology Insights with Ken Presti podcast, please visit Apple podcasts, Google Play, or Spotify. And, of course, you a cordially invited to subscribe.
You can also find us on your favorite podcast platform by searching “AVANT Technology Insights” on Apple Podcasts, Google Podcasts or Spotify Podcasts, or find us at http://goavant.libsyn.com. To browse other resources from AVANT Research & Analytics, please visit www.goavant.net. Our new website has been launched, and there’s a ton of great stuff in there.