There Are Three Types of Partners In This World—Which One Are You?

As a channel partner, you’re likely limiting your success if you are selling products based only on their primary technological function. Gartner analyst Tiffani Bova put it this way at a recent conference in reference to cloud sales, “As we gain a better understanding of the power that cloud can bring to business, it becomes clear that the experience of technology in the ways that people are using it is more important than the technology itself.”
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There Are Three Types of Partners In This World—Which One Are You?

AVANT Receives Certificate of Registration for its Battlebook®

AVANT is excited to announce the official copyright of the original sales enablement tool, the “BattleBook®”. The BattleBook® has been a huge success within the agent community, being comprised of an incredible amount of industry information, such as “Vendor battlecards”, product overviews, qualifying questions, and much more. 
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AVANT Receives Certificate of Registration for its Battlebook®

An Inside View of AVANT’s Mission to Revolutionize the Channel

Recently, when asked to describe my role as chief cloud officer at AVANT, I said that my primary function is similar to that of a curator. A curator,  whose mission is to select the best options in cloud computing and subsequently present them to AVANT's partners, enabling them to provide their customers the best cloud solutions based on their specific needs. 
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An Inside View of AVANT’s Mission to Revolutionize the Channel

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